Article

Dr. Mamta Mishra, Sinhgad College of Engineering

Advertising has persuasive and powerful influence on society. It is also called a social process. It contributes substantially to social marketing. Both the profit and not-for-profit making organizations have been found using this tool to inform and persuade prospects. The multi-dimensional role of advertisement makes it a powerful and impact generating tool. The advertisements meant for social awareness are often seen in audio-visual media. A large group of viewers and readers come across it every day. People are not completely ignorant about the various social issues and evils prevailing in the society. The need of the hour is proper utilization of the funds and aid provided by Government for betterment of society. This could be achieved by mass communication and creating mass awareness in the target population.